According to some implementations, an estimate of a target's location can be calculated by correlating Wi-Fi and video location measurements. This spatio-temporal correlation combines the Wi-Fi and video measurements to determine an identity and location of an object. The accuracy of the video localization and the identity from the Wi-Fi network provide an accurate location of the Wi-Fi identified object.
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13. A non-transitory computer-readable medium including one or more sequences of instructions which, when executed by one or more processors, cause the one or more processors to:
obtain image data associated with an object;
determine, based on the image data, a first track associated with the object, wherein the first track is determined by localizing the object in the image data in two-dimensional space relative to a ground plane by identifying a pixel in an image of the image data where the object comes in contact with the ground plane and transforming the pixel coordinates through a ground plane homography to coordinates of a floor plan;
obtaining wireless signal data from a device;
determine, based on the wireless signal data, a second track associated with the device;
determine whether trajectories of the first track and the second track are correlated in time and space; and
identify the object based on the correlation of the trajectories of the first track and the second track.
1. A computer-implemented method comprising:
obtaining, by a computer, image data associated with an object;
determining, by the computer, based on the image data, a first track associated with the object, wherein the first track is determined by localizing the object in the image data in two-dimensional space relative to a ground plane by identifying a pixel in an image of the image data where the object comes in contact with the ground plane and transforming the pixel coordinates through a ground plane homography to coordinates of a floor plan;
obtaining, by the computer, wireless signal data from a device, the device being associated with the object;
determining, by the computer, based on the wireless signal data, a second track associated with the device;
determining, by the computer, whether trajectories of the first track and the second track are correlated in time and space; and
identifying, by the computer, the object based on the correlation of the trajectories of the first track and the second track.
7. A system comprising:
one or more processors; and
a non-transitory computer-readable medium including one or more sequences of instructions which, when executed by the one or more processors, cause the one or more processors to:
obtain image data associated with an object;
determine, based on the image data, a first track associated with the object, wherein the first track is determined by localizing the object in the image data in two-dimensional space relative to a ground plane by identifying a pixel in an image of the image data where the object comes in contact with the ground plane and transforming the pixel coordinates through a ground plane homography to coordinates of a floor plan;
obtain wireless signal data from a device;
determine, based on the wireless signal data, a second track associated with the device;
determine whether trajectories of the first track and the second track are correlated in time and space; and
identify the object based on the correlation of the trajectories of the first track and the second track.
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14. The non-transitory computer-readable medium of
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This application is a divisional of U.S. patent application Ser. No. 13/211,969, entitled “Target Localization Utilizing Wireless and Camera Sensor Fusion,” filed on Aug. 17, 2011, which claims priority to U.S. Provisional Application Ser. No. 61/374,989, entitled “Spatio-Temporal Association of Wireless and Video Localization Systems,” filed on Aug. 18, 2010, the entire contents of each of which are incorporated herein by reference.
This invention relates to location-based services (LBS) and the determination of the location of a person or object carrying a wireless device.
Many wireless systems such as global positioning systems (GPS), Wi-Fi, Bluetooth beacons and ultra-wideband, and techniques, such as Received Signal Strength (RSS), time difference of arrival (TDOA), angle of arrival (AOA), or time of arrival (TOA) exist to determine the position of a radio-frequency device. Wi-Fi infrastructure is widely deployed and the ability to use this infrastructure for LBS is desirable. Many LBS services require position accuracy of less than one meter. However, this is difficult to achieve in Wi-Fi location systems due to multipath. An additional feature of Wi-Fi is that identity can be determined from media access control (MAC) addresses or other network identity protocols (e.g., internet protocol addresses).
Video camera networks can be used to track people or objects and determine their location. Location accuracy of less than one meter can be achieved using video cameras. Although this position accuracy is important, determining a person or object's identity is required for most applications. Determining identity based on appearance in a video is difficult and prone to error.
Applications requiring the location of wireless mobile devices are referred to as location based services or LBS. These services require the identity of the device and the device's location. A person with a wireless device can be located in several ways. A GPS within their mobile phone can report the user's location. In this scenario, the mobile application queries the GPS and forms a request including their location for the LBS. Unfortunately, GPS has the disadvantage of not working indoors.
Another method to locate the user of a mobile device is to use wireless infrastructure such as Wi-Fi access points to triangulate their location based on radio waves emitted by the device. Three or more wireless receivers record the received signal strength or the angle of arrival of the radio frequency signals from the mobile device. These receivers could be Wi-Fi, Bluetooth, RFID, or other wireless devices. A location server processes the data from these receivers to triangulate the mobile device's location. The application queries the location server for the user's device location. The location server ties the radio waves to the specific person's mobile device using MAC addresses or other network identity protocols. Unfortunately, both GPS and Wi-Fi triangulation frequently cannot give the accuracy necessary for emerging applications, especially for indoor environments with RF multipath.
Another method is to use video cameras to visually determine a person's location. This method has the advantage of being very accurate, however it has a large disadvantage. A video camera system cannot identify which person is making a location based query with their mobile device. Moreover, there is no way for the mobile application to associate itself with a visual based location system; the visual based system can only calculate where someone is, it cannot figure out who they are.
Implementations described herein solve the above problems and limitations by fusing together the Wi-Fi and video localization modules. As a target moves, its trajectory can be tracked on both the Wi-Fi localization module and the video localization module. An estimate of the target's location can be calculated by fusing the Wi-Fi and video measurements. This spatio-temporal correlation fuses together the Wi-Fi and video tracks to determine an identity and location of an object. The accuracy of the video localization and the identity from the Wi-Fi network provide an accurate location of the Wi-Fi identified object.
Due to the proliferation of Wi-Fi access points, indoor localization methods based on Wi-Fi signal strengths are becoming more and more attractive because they don't require additional infrastructural costs beyond the existing Wi-Fi infrastructure.
There are many methods to perform Wi-Fi localization. Three popular methods are: 1) RF propagation models using receive signal strength (RSS), 2) pattern matching using a wireless feature vector such as RSS, and 3) time difference of arrival (TDOA). All of these methods have difficulty achieving less than ten meters of accuracy due to multipath. Multipath is a phenomenon where an electromagnetic wave follows multiple paths to a receiver, not just the direct path. Three effects cause multipath: reflections, scattering, and diffraction. Reflections occur when an electromagnetic wave encounters an obstacle whose size is bigger than the wavelength of the signal. The wavelength of 2.4 GHz Wi-Fi signals is 12.5 cm. Scattering occurs when an electromagnetic wave encounters an obstacle whose size is smaller than the wavelength of the signal. Diffraction occurs when an electromagnetic wave encounters a surface with irregular edges causing it to travel along a path other than the line of sight. Multipath can make it very difficult to determine accurate location and degrades all three methods of localization.
When using RSS for localization, it can be difficult to create an accurate propagation model due to multipath. In a TDOA system, it is difficult to find the first arrival due to constructive and destructive multipath waves arriving shortly after the direct path. For both of these systems, it is difficult to attain better than ten meters of accuracy. The difficulty in using pattern-matching methods is due to the RF environment and multipath not remaining static. The signal strength the APs receive from the same location changes as objects are moved within the building or the background RF environment changes. Thus, with these changing variables, it is hard to achieve good accuracy based on pattern matching of signal strength for an extended period of time. Although some implementations for target localization are described in terms of RSS pattern matching, any pattern matching technique can be used to perform target localization. For example, time-of-arrival (TOA), time-difference-of-arrival (TDOA), forward link received signal strength, received signal strength histograms, and multipath signatures can be employed to perform target localization.
In some implementations, each localization target can be transmitting over a Wi-Fi network to multiple access points that measure the received signal strength (RSS). Wi-Fi fingerprinting can create a radio map of a given area based on the RSS data from several access points and generates a probability distribution of RSS values for a given (x, y) location. Live RSS values can then be compared to the fingerprint to find the closest match and generate a predicted (x, y) location.
Some wireless location approaches assume that the target device is static rather than mobile. Traditionally, these systems have located essentially fixed items such as laptops sitting on desks for long periods of time. Determining the location of a mobile target entails solving some unique problems. First, small mobile clients do not have omni-directional antennas. Second, the user's body affects the wireless signal's propagation. Having a human body between a transmitting client and a receiving AP can cause a 10 dB loss in signal strength. Finally, these mobile devices have variable transmit power as they try to save battery life. The state-of-the-art static localization calculates the mean over k-nearest neighbors weighted by each location likelihood. For example, the likelihood can be calculated using the following equation:
where h is the wireless calibration vector for location xi and the nth AP.
Implementations described herein utilize a different approach and calculate the most likely path over time. Implementations attempt to solve the body effects and antenna issues by storing multiple feature vectors per location. By allowing multiple calibration measurements per location, the effects of the human body over orientation can be captured. This also allows the system to capture non-linear and non-Gaussian RF characteristics.
Storing multiple measurements per location allows statistical analysis of the stored calibration data to remove old measurements as the RF environment changes over time. A method is needed to find the probability of a target being located at each location across a grid. The probability, p(xti|pw(xt-1),zwt,τ), of being at location xi, at time t, can be calculated given the probability of being at all locations, x, at time t−1, a RSS measurement from N access points, and a transition probability τ:
p(xti|pw(xt-1),zwt,τ), (2)
where i=1:L and L is the number of grid locations; τt is the transition probabilities at time t; Zt is the wireless RSS measurement vector.
p(xti|zwt)∝p(zwt|xti){tilde over (p)}(xti) (3)
The likelihood of receiving feature vector zw at location xi is:
where h is the wireless calibration vector for location xi and the nth AP.
The predicted prior probability
{tilde over (p)}(xti)=p(xti|xt-1i,τt)=Σj=1Lxt-1jτti,j, (5)
where τti,j is the transition probability from location j to location i given that
In some implementations, video surveillance cameras can be used to track individuals in order to increase the accuracy of a localization system. There are several problems that must be overcome in order to utilize video cameras for such a system. First, the computer vision algorithms to track individuals can be very computationally intensive. Second, tracking people across multiple cameras that are deployed to cover a large area but whose field-of-view also might overlap is an unsolved research problem. Third, in order to maintain consistent target labels during tracking, consistent labels must be maintained through occlusions. To solve these problems, implementations described herein do not to track targets with the goal of providing a definitive target position over time, but instead results in a probability of occupancy over all locations without target labels. Since a target's identity and absolute position are not being tracked, the problems described in the above text can be resolved in a robust way yet still have access to video tracks when they are reliable.
In some implementations, computer vision technology can be utilized to localize an object from a video in 2D space relative to a ground plane. The first step is to find the pixel in an image where the object touches the ground plane. Next this pixel's coordinates are transformed through a ground plane homography to coordinates on a floor plan.
In some implementations, each video camera can have its intrinsic and extrinsic parameters calibrated. The intrinsic parameters encompass the focal length, image format, principal point, and lens distortion of the camera. The extrinsic parameters denote the coordinate system transformations from camera coordinates to world coordinates. For example, the world coordinates can be relative to a building floor plan (e.g. floor plan 100).
In some implementations, given a floor plan (e.g., floor plan 100) the extrinsic parameters can be extracted automatically. First, the system can determine where walls of the building meet the ground plane in a captured image. Then, the points in the image where the walls meet the ground plane can be fit to a floor plan to extract the extrinsic parameters.
In some implementations, monocular localization uses one camera on a scene in order to detect moving people or objects and, relative to a floor plan, report their locations.
Blobs can be a fragment of an object of interest or they may be two or more objects that are overlapping in the camera's field-of-view. Each of these blobs needs to be tracked 306 and labeled to determine which are associated with objects. This labeling process can be complicated when blobs fragment into smaller blobs, blobs merging, or the object of interest entering or leaving the field-of-view. Blob appearance/disappearance and split/merge events 324 caused by noise, reflections, and shadows can be analyzed to infer trajectories 308. Split and merge techniques 324 can maintain tracking even when the background subtraction is suboptimal.
Tracking people or objects is further complicated when two or more objects 310 overlap within the field-of-view causing an occlusions. Trajectory analysis techniques 326 aim to maintain object tracking through these occlusions. Finally, it is desirable to recognize the object 328 and determine what the object is or, in the case of people tracking, who the person (e.g., actor 312) is. Appearance based models used to identify a person or object can be CPU intensive and are far from robust. Implementations described herein solve the recognition problem associated with camera-based localization. In some implementations, fusing the video trajectories with the Wi-Fi trajectories, the Wi-Fi MAC address can be used to identify the person carrying a Wi-Fi device or the object with a Wi-Fi tag.
Background subtraction component 404 can perform background subtraction on an image or images captured using camera 402. Segmentation by background subtraction is a useful technique for tracking objects that move frequently against a relatively static background. Although the background changes relatively slowly, it is usually not entirely static. Illumination changes and slight camera movements necessitate updating the background model over time. One approach is to build a simple statistical model for each of the pixels in the image frame. This model can be used to segment the current frame into background and foreground regions. For example, any pixel that does not fit the background model (e.g. for having a value too far from the mean) is assigned to the foreground. Models based on color features often suffer from an inability to separate a true foreground object from the object's shadow or reflection. To overcome this problem the gradient of the frame can be computed. For example, gradient features can be resilient against shadows and reflection.
Binary morphology and labeling component 406 can identify blobs in the foreground region of an image. For example, binary morphology can be used to remove small regions of noise in the foreground image. Once the noise is removed from the foreground, the remaining blobs can be flood filled. During connected component labeling, each blob can be identified, the height and width determined, and the size and centroid location calculated.
Blob tracking component 408 can track blobs as they move in the foreground of an image. Ideally, background subtraction would produce one connected silhouette that completely covers pixels belonging to the foreground object. In practice, background subtraction may not work perfectly for all pixels. For example, moving pixels may go undetected due to partial occlusion or portions of the foreground whose appearance is similar to the background. For example, a foreground silhouette can be fragmented or multiple silhouettes can merge to temporarily create a single silhouette. As a result, blob tracks can be fragmented into components or merged with other tracks. The goal of blob tracking is to merge these fragmented track segments and create distinct, complete tracks for each object. As described below, implementations described herein solve the problem that trajectory-based blob tracking cannot. Trajectory-based blob tracking loses object identity when merged tracks change their trajectory during a merge event.
The primary entity is the “blob,” which is defined as being a fragment of an “object” or a group of “objects.” The exact nature of the objects is irrelevant; they can be persons, forklifts, etc. It is important to note that a blob acts as a container that can have one or more objects. It is also important to understand that the things being detected, via image processing, and tracked, whether in the absence or presence of occlusions, are blobs, not objects.
For example, foreground pixel clusters (i.e., blobs) can be tracked until they merge or split. In some implementations, a Kalman tracker can be used to track each blob using a state vector x=(u,v,N), where u is the centroid position of the blob, v is the velocity of the blob, and N is the Gaussian statistics of the blob's spatial location. Each blob's tracker can be updated with each new frame.
Each tracked blob can be labeled as a fragment, object, or group of objects. To do this, an object model can be created based on spatial locality and coherent motion of constituent parts.
At this point, the blob fragments are associated with objects. Next, the tracks before and after the merging occlusion event need to be stitched together. To do this, the Kalman tracker can be used to predict the position of the object after the merging occlusion event. The tracks emerging from the occlusion can be compared to the predicted location of the object and the nearest track can be associated with the object.
A difficulty in tracking through occlusions is reestablishing object identities following a merge/split. The identity of objects that change their trajectories during an occlusion can be lost. Appearance based occlusion resolution methods are processor intensive and are not robust.
Referring to
In some implementations, the occupancy probability pv(xti|ItC), can be estimated over locations xti given images ItC from M cameras, at time t. For example, to find the position of a target, background subtraction, connected components, and blob tracking can be computed in order to find the target blobs' piercing points. A piercing point is the pixel where the blob touches the ground plane. By projecting the piercing point pixel through a ground plane homography, the target's location can be calculated. The probability pv(xti|ItC) can be estimated as pv(xti|Bt), where C:{c1, c2 . . . cm} for M cameras and Bt={bt1, bt2 . . . btM} where btM is the vector of blobs from each camera image.
To calculate p(xti|bt,cP), occlusions that occur in crowded spaces can be modeled. For example, an occlusion is when one target crosses in front of another or goes behind any structure that blocks the camera's view of a target. This includes when one person closer to a camera blocks the camera's view of another person.
The instantaneous probability of occupancy at location xi is modeled as a Gaussian distribution centered at the blob's lower piercing point. The variance of the Gaussian distribution is proportional to the distance between xi and the camera location.
An example demonstrating the creation of an occupancy grid is illustrated in
In some implementations, multiple blobs across multiple cameras can be fused together using the following equation:
where QC is the number of blobs in camera C at time t. Other methods to combine multiple occupancy grids include the summation or product of occupancy probability grids from different cameras.
In an implementation, Bayesian filtering can be used to compute a posterior occupancy probability conditioned on the instantaneous occupancy probability measurement and velocity measured for each grid location. A prediction step can be used to compute a predicted prior distribution for the Bayesian filter. For example, the state of the system is given by the occupancy probability and velocity for each grid cell. The estimate of the posterior occupancy grid will include the velocity estimation in the prediction step. For each grid cell in the Bayesian occupancy filter, the set of velocities that brings a set of corresponding grid cells in the previous time step to the current grid are considered. The resulting distribution on the velocity of the current grid cell is updated by conditioning on the incoming velocities with respect to the current grid cell and on the measurements from the cameras.
The probability of occupancy models can be improved by measuring the height of the blobs. For example, ground plane homography as well as a homography at head level can be performed. Choosing the head level homography height as the average human height, 5′9″, a blob can be declared short, average, or tall. For example, a failure in the background subtraction might result in a person's pants not being detected resulting in a short blob. A tall example results when two people aligned coaxially with the camera form one blob in the camera's field-of-view. The height of each blob is one piece of information that is used to improve the probability occupancy models, as described further below.
The architecture of the space seen by the camera also can be used to improve the probability occupancy models. For example, a wall or shelf can constrain the occupancy probability to one side of the wall or shelf. Likewise, observing a person within an aisle can constrain them to that aisle. The probability model can be selected based on the type of space and the blob's relative height. For example, the probability model can be selected based on whether the blob tall or short. The probability model can be selected based on whether the blob is in open space, partially obscured behind a wall, or between walls. The probability model can be selected based on the heights of different objects proximate to the detected blobs.
For applications tracking human or other objects with specific appearance, computer vision detection methods can be used to help resolve occlusions. One method is histogram of gradient feature extraction used in conjunction with a classifier such a support vector machine. The speed of these methods can be improved by performing detection only over the blobs from background subtraction rather than the entire frame. Detectors improve the occupancy map by replacing uniform probabilities over the region of an occlusion with Gaussians at specific locations.
Creating an occupancy map from a depth camera such a stereo camera is simpler than using a monocular camera. Monocular cameras suffer from occlusion ambiguity. The depth camera may resolve this ambiguity. For each pixel a depth camera report the distance of that pixel from the camera. In one embodiment of this disclosure, the occupancy map can be created from depth camera measurements, with each detection modeled as a 2D Gaussian.
In conclusion, probability occupancy models have advantages including providing a probabilistic approach to occlusion handling, easily combining multiple cameras, and computational efficiency.
In some implementations, if a target is in the field-of-view of two monocular cameras, those two camera views can be used to compute the 3D coordinate of the target. For example, similar to a stereo camera, multi-view geometry uses two or more cameras to compute a distance to the target using epipolar geometry.
Traditionally, multi-view or stereo systems are very computationally expensive. The calculations can be simplified, however, with a few assumptions. For example, three steps are required for computing an epipolar geometry. First, corresponding points must be found between the images. Second, the camera view may be rectified. Finally, a transformation to the world coordinate system is performed. To address these three performance concerns, an assumption can be made that the top of the head of a blob is the correspondence point without trying to achieve pixel-level accuracy. Next, the rectification and transformation processes are only performed for one pixel to calculate one 3D coordinate.
The vision probability occupancy map and blobs' velocity are inputs to the wireless localization module. These inputs improve the precision and accuracy of the Wi-Fi localization. The vision probability occupancy map as well as the velocity of blobs set the Wi-Fi transition probabilities for each grid location. This has two effects. First, the Wi-Fi localization calculations are more accurate as the calculations are limited to locations with non-zero probability specified by the vision localization module. Second, the blobs' velocity is a local motion model for the Wi-Fi localization calculations.
Although it is not practical to expect computer vision to track a person's motion unbroken through occlusions, even tracking over short segments (i.e., tracklets) is useful. In a probabilistic framework the correlation between a Wi-Fi track and vision tracklet is prior information that improves the Wi-Fi likelihood calculations.
To accomplish this association, the trajectories of Wi-Fi devices and the trajectories from the video camera network can be spatio-temporally correlated. A trajectory is the path a moving object takes through space over time. Using the parlance of multiple target tracking, each of these trajectories is a track. During the spatio-temporal correlation, each Wi-Fi track can be correlated with each video track in order to determine how similar each pair of trajectories are. This process relies on the fact that one object's location, measured two different ways, even when the measurements have different observation error statistics, should move coherently through time.
The first step is to define a similarity measure between two tracks. For example, a similarity measure can include Lp norms, time warping, longest common subsequence (LCSS), or deformable Markov model templates, among others. In some implementations, the L2 norm can be used as a similarity measure. The Lp norm is defined as
Lp(v,w)=(Σi=1|v
where v is a vector of the (x,y) position from the video localization and w is a vector of the (x,y) position from the Wi-Fi localization. For the Euclidean norm, p equals two. The Euclidean norm will find the similarity between the track v and the track w over a time series of data. For a real-time system it may be necessary to have an iterative algorithm that will update the similarity between tracks at every time sample without needing to store the entire track history, as described below and framed as a Bayesian inference graph.
The Wi-Fi likelihood and vision probability of occupancy are fused together using Bayesian inference to advance the target location through time.
p(xti|It,zw
The probability of the target's position being at xi given images from each camera, the target's wireless measurement, and the previous grid probabilities equals the product of the vision grid probabilities, Wi-Fi grid probabilities, and predicted prior grid probabilities. The target's position is the state estimate of the system and may be computed in many ways: as the expectation over the grid, the maximum probability across the grid, or the average of k-largest probabilities. In one embodiment the state estimate's velocity is used to compute the predicted prior.
Implementations described herein utilize a grid filter for localization. However, other filters (e.g., histogram, particle filters, etc.) may be used to approximate the grid filter.
In some implementations, device 1300 can include wireless access point subsystems. The wireless access point subsystems can include an antenna 1302, RF radio 1306, wireless chipset 1308, and microprocessor 1310. Device 1300 can include video subsystems. The video subsystems can include lens optics 1316, image sensor 1314, and a video encoder 1312.
Analytic path loss and TDOA location systems require the accurate location of the access points. In one embodiment of this disclosure, a LED (light emitting diode) can be attached to the AP/camera combination device 1400. The LED can be modulated with an identifying sequence that can be used to identify the device to which the LED is attached. Other cameras can detect the LEDs and can report the location of the APs associated with the detected LEDs.
In some implementations, the video camera identifies architectural features to self-calibrate the extrinsic parameters of the camera and calculate its location. First, it identifies architectural features such as walls and corners. Next, it finds the corresponding ground plane intersections of these features and extracts lines. These lines are matched to a floor plan CAD drawing. Finally, the system self-calibrates the extrinsic parameters of the camera using corresponding features between the camera image and the floor plan map. From the extrinsic parameters the camera position is calculated.
Implementations described herein can be used to provide real-time indoor location tracking solutions for highly mobile client populations, leveraging Wi-Fi infrastructure and video analytics. Taking advantage of enterprise trends towards multi-mode client devices, pervasive WLAN coverage, and video camera deployments. Implementations can provide rich location-aware applications that enable a whole new array of revenue generating and cost reducing solutions.
A challenge with indoor location is providing a system that is accurate, real-time, and financially feasible. Some solutions in the marketplace try to solve indoor-based location including RFID, Bluetooth, zigbee, etc., but most of these are only viable in niche application scenarios. Enterprise organizations need solutions that traverse all of their disparate locations, work for all classes of devices, and are enabled throughout their network. For many of these other technologies to support this requirement, they need to deploy new infrastructure which brings the cost of the location solution to an unfeasible level. For this reason, Wi-Fi is looked upon as the viable solution for indoor location tracking. Most enterprises have already (or are in process of) deployed pervasive Wi-Fi coverage, often using network access as the main business driver for the infrastructure cost. The problem with Wi-Fi however, is that the technology was developed with its focus on efficiently passing traffic, not conserving power or providing location accuracy. Add in the mix a highly mobile user population, and most Wi-Fi location systems do not provide accurate location determinations.
Implementations described herein can overcome these challenges by developing technology that enables accurate tracking using Wi-Fi by incorporating video analytics into the tracking process. Leveraging traditional IP cameras, that most organizations are already deploying for security and asset protection, implementations can merge information from Wi-Fi associations and video streams in order to present a highly accurate and timely location result.
In a distribution center, efficiency is key and finding ways to shave pennies off of processes can translate into significant enterprise savings. To this end many retailers and manufacturers are attempting to move to a “waveless” picking process where “pickers” (employees responsible for retrieving items in the distribution center for processing to end customers or for shipment to the store) have optimized routes so that the least amount of manpower is used to move items from the warehouse shelf to the packaging area. Unfortunately waveless picking is often a “black-box” process and once the list of picks is created, it is almost impossible to change until the job is entirely completed. Retailers need flexibility in their picking process as often times there are misqueues (items out of stock, too many picked, not enough picked, etc.) and the retailer needs the ability to “pick to order” to deliver items when there is a back up or a rush. Implementations described herein can be used to track the location of the pickers throughout the distribution center enabling the retailer to develop a truly waveless picking process where each next pick is dynamically generated based on the priority of the item and the real-time location of the picker.
Brick and mortar retailers are undergoing a major transformation as they deal with the changing shopping landscape. The effectiveness of traditional print advertising is steadily declining, forcing retailers to search for new mediums to both attract consumers into the stores as well as promote purchases once they are there. Internet retailers have a significant cost structure advantage and can offer the consumer a truly personalized shopping experience. These issues are driving traditional retailers to rethink their multi-channel strategies and how they leverage and differentiate with their physical world advantages—instantaneous gratification, touch and feel of products, and person-to-person interaction via their sales staff. Finally, one of the most profitable market segments for retailers—those earning six figure salaries, college educated, multiple children, 30-40 years of age—are using their mobile devices to aid their shopping experience. The worst possible scenario for a brick and mortar retailer is where one of these consumers enters their store, chooses the product they want to buy based on seeing and touching it, consults with the retailer's sales person and then decides to buy the item at Amazon.com from their phone. Implementations described herein can enable the brick and mortar retailers to leapfrog their online competitors by providing a mobile shopping environment, which leverages the best of their multiple sales channels.
According to implementations, a retailer can implement a secure “guest” Wi-Fi network utilizing the same wireless LAN infrastructure that the retailer has already deployed for back office functions like inventory tracking, POS, and secure corporate network access. When the retailer's customers enter a store they may notice signage offering “free Wi-Fi” in the store—since most big-box retailers have poor cellular coverage within their buildings, having high speed internet access is a valuable offering for those smart phone users who need to be connected. The first time the customer connects to the Wi-Fi network they will be asked to sign up for the service (e.g., via a captive portal) and provide some form of information that will allow the retailer to identify them (loyalty card number, internet user name and password, mobile phone number, etc.) After this one-time setup process, each time the customer comes in any store, they will automatically connect to the network and the retailer will be identified to their presence within the store.
The retail system is then able to track the location of the customer based on a combination of Wi-Fi location and integration with the in-store video surveillance system, as described with respect to various implementations described herein. In some implementations, the Wi-Fi network can give an approximate location of the customer (usually within 10 m) and then the system can overlay real-time video data to perform a more exact approximation, getting accuracy down to the aisle the customer is standing in. This precise location data within the store can enable location-based services on many mobile applications.
In some implementations, an appliance can be deployed in each retail location that will act as the captive portal and integrate with the in-store Wi-Fi network and video surveillance systems. In some implementations, a mobile applications platform can be deployed in the “cloud” which can integrate with the retailer's back-end systems (loyalty, CRM, POS, etc.) and the in-store appliance to enable rich in-store mobile applications.
The applications will focus on improving the in-store shopping experience, providing self-service features, enabling interactions with store associates, and delivering location specific promotions. In some implementations, applications modules can be provided which can have all of the relevant customer information, location data, and store systems integration. The retailer will then be able to brand these applications and insert them into their existing mobile applications and web site, creating a retailer branded and controlled shopping experience.
The MPE can generate client identification information using identification engine 1606. For example, identification engine 1606 can generate client identification information using the consumer's mobile device MAC address, the information they provided when registering for the Wi-Fi service via the captive portal (loyalty card information, Internet username and password, etc.) and any history the retailer has on this user from the CRM, loyalty card or internet website. The MPE can include event engine 1608 which can generate shopping history information based on the consumers current location, historical location for that shopping experience and then any actions the consumer has done within the retailer's mobile application on the current trip, including scanning a barcode or searching for products. The shopping history information can be stored in database 1610.
Product information 1802 can include a product image, description and reviews. For example, the product image, description and reviews can be taken directly from the retailer's web site or from a feed from the manufacturer. Price and availability information 1804 can be taken from the store inventory and pricing systems and may be unique for a particular store.
In-store directions 1806 can be based on the generated client location and a planogram that has the location of the product. This imagery can be displayed on the store floor plan and presented back to the customer on the customer's mobile device.
Customers can request help 1808. For example, if the customer needs assistance the customer can push a “help” button on the mobile application, which can summon an in-store sales associate to help them fulfill the purchase or answer questions. System 1800 can relay this request to a device the in-store associated is using, such as a mobile phone, PDA, etc., which can generate an employee notification 1810.
The system can also present product recommendations 1812 to the user that are targeted to the mobile application. Based on knowing where the customer is and has been within the store, what inventory the store has, what items are on promotion, and what the customer has been interested in, the system 1800 can come up with a highly targeted list of items to suggest.
There will be certain cases when the customer may want to purchase the product they are interested in directly from their mobile device while they are in the store. There are often cases where the product is located at the store but is not currently on the shelf or can not be located by the customer. In some implementations, a purchase transaction can be completed on the customer's mobile device. The in-store appliance can receive the purchase information from the customer's mobile device and can send the purchase information to a store employee. The store employee can be directed to find the product (typically in the stock room) and bring the item to the customer located in the store.
A benefit to the retailer of understanding the location of the shopper is the ability to promote products or services that are relevant to the current or past locations of that shopper. In this case, the current location and location history of the shopper enables the personalization of specific offers and promotions. As an example, as a shopper goes down the soda aisle within a grocery store this is the optimal time for the retailer to send them a Coca-Cola promotion to their phone. Retailers and their manufacturer partners are very interested in being able to influence the consumer at the point of decision, and for many products that is the time when the shopper is in the aisle of the store where their products are sold.
In some implementations, location information can be bundled with personalization data typically found in a loyalty system in order to provide personalized offers that are location aware.
In some implementations, location data can be collected and stored for analysis. For example, this data can form the basis of rich information on shopper and employee patterns within the store. Retail marketers can use this information to better understand how shoppers use the store, where they dwell, how certain offers and promotions can influence their use of the physical store. Internal departments can use this data to better understand how their employees are traveling the store to complete certain tasks, understand ways to optimize certain workflows, and gain a better understanding of where any given employee is at any particular time.
Retail analytics is a massive field today but unfortunately most solutions that focus on the store are only deployed in a few locations or provide a snap-shot in time. With the location technology described herein, a retailer can have access to all of this analytical data in all of their store locations. Most electronic retailers have already instrumented their websites with analytics capabilities to understand how shoppers are using their site. Using implementations described herein, physical retailers can instrument their stores with similar analytics capabilities.
Display device 2506 can be any known display technology, including but not limited to display devices using Liquid Crystal Display (LCD) or Light Emitting Diode (LED) technology. Processor(s) 2502 can use any known processor technology, including but are not limited to graphics processors and multi-core processors. Input device 2504 can be any known input device technology, including but not limited to a keyboard (including a virtual keyboard), mouse, track ball, and touch-sensitive pad or display. Bus 2512 can be any known internal or external bus technology, including but not limited to ISA, EISA, PCI, PCI Express, NuBus, USB, Serial ATA or FireWire. Computer-readable medium 2510 can be any medium that participates in providing instructions to processor(s) 2502 for execution, including without limitation, non-volatile storage media (e.g., optical disks, magnetic disks, flash drives, etc.) or volatile media (e.g., SDRAM, ROM, etc.).
Computer-readable medium 2510 can include various instructions 2514 for implementing an operating system (e.g., Mac OS®, Windows®, Linux). The operating system can be multi-user, multiprocessing, multitasking, multithreading, real-time and the like. The operating system performs basic tasks, including but not limited to: recognizing input from input device 2504; sending output to display device 2506; keeping track of files and directories on computer-readable medium 2510; controlling peripheral devices (e.g., disk drives, printers, etc.) which can be controlled directly or through an I/O controller; and managing traffic on bus 2512. Network communications instructions 2516 can establish and maintain network connections (e.g., software for implementing communication protocols, such as TCP/IP, HTTP, Ethernet, etc.).
A graphics processing system 2518 can include instructions that provide graphics and image processing capabilities. For example, the graphics processing system 2518 can implement the processes described with reference to
The described features can be implemented advantageously in one or more computer programs that are executable on a programmable system including at least one programmable processor coupled to receive data and instructions from, and to transmit data and instructions to, a data storage system, at least one input device, and at least one output device. A computer program is a set of instructions that can be used, directly or indirectly, in a computer to perform a certain activity or bring about a certain result. A computer program can be written in any form of programming language (e.g., Objective-C, Java), including compiled or interpreted languages, and it can be deployed in any form, including as a stand-alone program or as a module, component, subroutine, or other unit suitable for use in a computing environment.
Suitable processors for the execution of a program of instructions include, by way of example, both general and special purpose microprocessors, and the sole processor or one of multiple processors or cores, of any kind of computer. Generally, a processor will receive instructions and data from a read-only memory or a random access memory or both. The essential elements of a computer are a processor for executing instructions and one or more memories for storing instructions and data. Generally, a computer will also include, or be operatively coupled to communicate with, one or more mass storage devices for storing data files; such devices include magnetic disks, such as internal hard disks and removable disks; magneto-optical disks; and optical disks. Storage devices suitable for tangibly embodying computer program instructions and data include all forms of non-volatile memory, including by way of example semiconductor memory devices, such as EPROM, EEPROM, and flash memory devices; magnetic disks such as internal hard disks and removable disks; magneto-optical disks; and CD-ROM and DVD-ROM disks. The processor and the memory can be supplemented by, or incorporated in, ASICs (application-specific integrated circuits).
To provide for interaction with a user, the features can be implemented on a computer having a display device such as a CRT (cathode ray tube) or LCD (liquid crystal display) monitor for displaying information to the user and a keyboard and a pointing device such as a mouse or a trackball by which the user can provide input to the computer.
The features can be implemented in a computer system that includes a back-end component, such as a data server, or that includes a middleware component, such as an application server or an Internet server, or that includes a front-end component, such as a client computer having a graphical user interface or an Internet browser, or any combination of them. The components of the system can be connected by any form or medium of digital data communication such as a communication network. Examples of communication networks include, e.g., a LAN, a WAN, and the computers and networks forming the Internet.
The computer system can include clients and servers. A client and server are generally remote from each other and typically interact through a network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other.
One or more features or steps of the disclosed embodiments can be implemented using an API. An API can define on or more parameters that are passed between a calling application and other software code (e.g., an operating system, library routine, function) that provides a service, that provides data, or that performs an operation or a computation.
The API can be implemented as one or more calls in program code that send or receive one or more parameters through a parameter list or other structure based on a call convention defined in an API specification document. A parameter can be a constant, a key, a data structure, an object, an object class, a variable, a data type, a pointer, an array, a list, or another call. API calls and parameters can be implemented in any programming language. The programming language can define the vocabulary and calling convention that a programmer will employ to access functions supporting the API.
In some implementations, an API call can report to an application the capabilities of a device running the application, such as input capability, output capability, processing capability, power capability, communications capability, etc.
A number of implementations have been described. Nevertheless, it will be understood that various modifications may be made. For example, other steps may be provided, or steps may be eliminated, from the described flows, and other components may be added to, or removed from, the described systems. Accordingly, other implementations are within the scope of the following claims.
Jamtgaard, Mark, Mueller, Nathan
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