A holder for an apparel belt which can be used as both a display holder and as a storage package. When used in either the display mode of the storage mode, the holder protects the belt from being scratched or otherwise physically damaged. The holder has a sleeve with an opening at one end thereof for receiving the strap of the belt, and a sleeve extension attached to the open end of the sleeve which acts as a backdrop for the exposed portion of the belt when the holder is used in its display mode and acts as a cover for the buckle when the holder is used in its storage mode. In the display mode, the holder is hung on a merchandising display rack from an orifice in the free end of the sleeve extension. The sleeve extension has a means for retaining the buckle and a portion of the belt strap outside the sleeve to expose that portion of the belt. In the storage position, the buckle end of the belt is detached from the retaining means on the sleeve extension and the strap is more fully inserted into the sleeve. The sleeve extension is then folded over the top of the buckle and held to the front of the sleeve by a suitable attachment means.
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1. A holder for an apparel belt, said belt having a strap portion and a buckle portion, said holder comprising:
(a) an elongated sleeve having a front face and a back face, said sleeve adapted to receive said strap portion through an opening in one end thereof and hold said belt in a storage position wherein said strap portion is substantially fully received in said sleeve or a display position wherein said strap portion is particularly received in said sleeve; and
(b) an elongated extension on said one end of said back face, said extension having a retaining means for retaining said belt in said display position thereby exposing said bucket portion and a part of said strap portion for display.
0. 17. A holder for an apparel belt, said belt having a strap portion, including first and second end sections, and a buckle portion adjacent said first end section, said holder comprising:
(A) an elongated sleeve having a front face, a back face, and first and second open ends, said sleeve adapted to receive said strap portion of said belt through said first open end and to hold said belt in a storage position wherein said strap portion of said belt extends through said sleeve, with said second end section of said strap portion of said belt extending through said second open end, or a display position wherein said first end section of said strap portion of said belt is not received in said first open end, and
(B) an elongated extension on said back face at said first open end, said extension having a retaining means for retaining said belt in said display position thereby exposing said buckle portion and said first end section of said strap portion of said belt for display.
0. 33. The holder for an apparel belt, said belt having a strap portion including a first end section adjacent a buckle portion adjacent said first end section, a middle section and a second end section, said holder comprising:
(A) an elongated sleeve having a front face a back face and first and second open ends, said sleeve adapted to receive said strap portion of said belt through said first open end and hold said belt in a storage position wherein said first end section and said middle section of said strap portion are substantially received in said sleeve, and said second end section of said strap portion of said belt extends through said second open end, or a display position wherein said first end section of said strap portion is not received in said sleeve, and
(B) an elongated extension on said back face at said first open end, said elongated extension having a retaining means for retaining said belt in said display position thereby exposing said buckle portion and said first end section of said strap portion of said belt for display.
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This invention relates to a holder for apparel belts. In particular, the invention relates to a sleeve-type holder used for the display, shipping and storage of apparel belts.
Apparel belts are clothing accessories commonly worn by men, women, and children. The belts are generally threaded through a series of belt loops on a clothing garment, such as a pair of trousers or a skirt, and function to prevent the waist band of the clothing garment from slipping below the waist of the wearer. Belts are also commonly worn as fashion accessories. In many circumstances, a person wears a belt primarily to enhance the visual appeal of his or her apparel.
A conventional belt is comprised of an elongated strap having a series of orifices at one end and a belt buckle affixed to the other end. The belt buckle has a prong for insertion through any one of the orifices. A belt loop is attached to the side edges or the back of the belt strap near the buckle to retain the free end of the belt strap when the belt is buckled. Belt straps are manufactured from a variety of materials; most commonly leather, fabric or plastic. The buckles are conventionally manufactured from metal. There is a significant consumer demand for belts of high quality. These belts may have straps and belt loops manufactured from fine or exotic leathers and belt buckles manufactured from precious or semi-precious metals.
Belts are generally displayed for sale on plastic belt hangers designed to hook onto the rod of a merchandising display rack. The belt buckle is detachably affixed to the hanger in any one of a variety of means and the belt strap depends loosely therefrom. This form of belt display device enables a potential purchaser to remove the belt and hanger from the display rack and, by placing it around his or her waist, verify whether it is the correct size. An example of such a belt hanger is disclosed in U.S. Pat. No. 5,005,741 issued Apr. 9, 1991 (Kolton et al.). One problem with this type of belt hanger is that when a plurality of belts are hung from the same rod of a merchandising display rack, or otherwise displayed in close proximity, there is contact between adjacent belts. When consumers and merchandisers handle the belts, belt buckles and straps may be scratched or otherwise damaged resulting in either the sale of a substandarad product or the inability to sell a defective product. This situation is particularly problematic with high quality belts due to the potential for significant financial loss and the fact that belt straps made from exotic and fine leathers are particularly prone to marring.
Another of the drawbacks with this type of belt hanger is that it provides an insufficient substrate for the provision of information regarding the belt. While plastic belt hangers can normally accommodate a label indicating the size of the belt and, possibly, the brand name, they do not allow for the display of other product information or trade-marks.
It is also known to display belts for sale in clear plastic boxes such as the type shown in U.S. Pat. No. 3,044,605 issued Jul. 17, 1962 (Clement). While this type of holder protects the belts from damage more effectively than plastic belt hangers do, it does not adequately display the features of the belt. Merchandisers also find that the plastic boxes take up too much space. Furthermore, potential purchasers cannot feel the material from which the belt is constructed or verify whether the belt is the correct size without removing the belt from the box.
In addition to the aforementioned problems in displaying belts, there are also problems which arise from the conventional method of shipping belts from the manufacturer to the merchandiser. Belts are generally shipped from the manufacturer to the merchandiser in boxes. Typically, five to ten belts are formed into a coil and placed in a box. The box may contain one such coil or may contain two or more coils stacked on top of each other. With this method of packaging, there is nothing to protect a belt buckle or a belt strap from being scratched or otherwise marred by the buckle of an adjacent belt. In addition, after having been coiled for a period of time, leather belt straps tend to set in a coiled shape. Thus, once a shipment of belts is received by the merchandiser, the belts must be hung for a period of time to straighten them before they can be put on display. Although higher quality belts may be placed in a plastic or paper sleeve within the box, the plastic or paper sleeves are prone to slip off the belt and thus do not adequately protect it during shipping. Furthermore, if the belt is placed in a plastic or paper sleeve, the sleeve must be removed and discarded once the belt has been received by the merchandiser. The belt must then be installed on some form of hanger for display. Once the belt has been purchased, the sleeve is generally no longer available to cover the belt and it is therefore rolled and placed in a bag or box for the consumer. The form of packaging used by the merchandiser also fails to protect the belt from being scratched or otherwise marred.
Thus, there is a need for a belt holder which can be used to display an apparel belt and at the same time serve to protect it from physical damage. There is also a need for a means to protect apparel belts during shipping and in post-purchase packaging.
The present invention is a holder for an apparel belt which can be used as both a display holder and as a storage package. When used in either the display mode or the storage mode, the holed protects the belt from being scratched or otherwise physically damaged. The holder has a sleeve with an opening at one end thereof for receiving the strap of the belt, and a sleeve extension attached to the open end of the sleeve which acts as a backdrop for the exposed portion of the belt when the holder is used in its display mode and acts as a cover the buckle when the holder is used in its storage mode. In the display mode, the holder is hung on a merchandising display rack from an orifice in the free end of the sleeve extension. The sleeve extension has a means for retaining the buckle and a portion of the belt strap outside the sleeve to expose that portion of the belt. In the storage position, the buckle end of the belt is detached from the retaining means on the sleeve extension and the strap is more fully inserted into the sleeve. The sleeve extension is then folded over the top of the buckle and held to the front of the sleeve by a suitable attachment means.
The belt holder overcomes the deficiencies of the prior art belt display and packaging devices. In the display mode, the belt is sufficiently well exposed so that a consumer can adequately and conveniently view and touch it, yet is also protected by the sleeve and the sleeve extension which act as a buffer between adjacent belts on the rack. In the storage mode, the belt strap and the belt buckle are both well protected from physical damage. The holder can be used as a package in which to ship the belt to the merchandiser, a display hanger, a retail package, a gift package, a storage package and a travel package.
Thus in accordance with the present invention there is provided a holder for an apparel belt, said belt having a strap portion and a buckle portion, said holder comprising: an elongated sleeve having a front face and a back face, said sleeve adapted to receive said strap portion through an opening in one end thereof and hold said belt in a storage position wherein said strap portion is substantially fully received in said sleeve or a display position wherein said strap portion is partially received in said sleeve; and an elongated extension on said one end of said back face, said extension having a retaining means for retaining said belt in said display position thereby exposing said buckle portion and a part of said strap portion for display.
Referring to the drawings,
Sleeve 12 has a first opening 24 at proximal end 26. Distal end 28 may have distal or second opening 30 as shown in
Transverse bands 32, 34 extend across front face 20 and are sewn or otherwise attached to side edges 16, 18. Bands 32, 34 may be leather, plastic, suede or any other suitable material. Back face 22 may also have transverse band 36.
Sleeve extension 14 has orifice 38 which is sized for installation on a post, peg or rod of a merchandising display rack. A rivet (not shown) may be used to reinforce orifice 38. Tongue 40 with prong orifice 42 is carefully fixed to sleeve extension and depends freely in the direction of opening 24.
An alternative embodiment is shown in FIG. 6. Sleeve extension 14 has transverse band 44 instead of a tongue with a prong orifice. Sleeve extension 14 also has primary closure means 46 adapted to co-operate with secondary closure means 48 on the front face 20. Any suitable closure means may be used, for example, a snap, hook and loop fastener, lace or button.
Belt holder 10 can advantageously be used either to display an apparel belt for sale or to package on apparel belt for transportation or storage. With reference to
With the belt in the display position, belt holder 10 can be hung on a merchandise display rack by inserting a rod, post or peg through orifice 38. When displayed in this manner, a consumer can advantageously view the belt buckle and a portion of the strap sufficient to enable the consumer to assess the whether the belt meets with his or her approval. The consumer can also readily feel the belt to assess characteristics such as, for example, the quality of the leather. While on display in this manner, sleeve 12 and sleeve extension 14 fully protect the belt from being scratched or otherwise marred by adjacent belts. Belt holder 10 also serves to protect the belt from damage caused by the consumer removing the belt from the rack and handling it. Belt holder 10 also advantageously provides a large area for the display of product information, trademarks and other written matter. A further advantage of belt holder 10 is that it allows for a consumer to check the belt for size without removing it from the holder. This is particularly so if sleeve 12 has distal opening 30.
Belt holder 10 can also be used in an alternative display position as illustrated in FIG. 5. In this position, strap 50 is not inserted within sleeve 12 but rather threaded through the openings between transverse bands 32, 34 and front face 20. This allows substantially all of strap 50, including first end section 50a, middle section 50b and second end section 50c, to be exposed for display purposes. In this display position, sleeve 12 and sleeve extension 14 act as a protective barrier between adjacent belts on a merchandising display rack.
At the point of purchase of the belt, the display function has been served and the belt is placed in the storage position by releasing tongue 40 from belt buckle 52 and further inserting belt strap 50 into sleeve 12 until belt loop 56 abuts the edge of front face 20. Sleeve extension 14 is then folded over the end of belt buckle 52 and inserted through the opening between transverse band 32 and front face 20 thus covering both the front and back of the portion of the belt which remains outside sleeve 12. The free end of sleeve extension 14 may be tapered to facilitate insertion behind transverse band 32. In a preferred embodiment, free end of sleeve extension 14 has tapered tab 58 which provides reinforcement for orifice 38 and facilitates insertion of free end of sleeve extension behind transverse band 32. Tongue 50 may be integrated with tab 58 as illustrated in the drawings.
When the belt is in the storage position, both the buckle and the strap are protected from physical damage. The holder can therefore be advantageously used in this manner any time during which a belt is being transported or stored. For instance, belts can be shipped to the merchandiser in the storage position. The belt manufacturer places the belts in holders in the storage position and packages them in a box or other suitable shipping container. When the merchandiser receives the shipment of belts, he or she simply removes the holder from the shipping container, pulls the sleeve extension out from behind transverse band 32 and hangs the holder and belt on the merchandising display rack. Once sold, the merchandiser repositions the belt into the storage position and the holder acts a protective package for the consumer. The consumer will find it desirable to store the belt in the belt holder in either the storage or display positions at his or her residence throughout the life of the belt. Furthermore, if the belt is purchased as a gift, the belt holder provides an aesthetically pleasing gift package which enhances the apparent value of the belt. The belt holder can also advantageously be used for travel. Typically, when a person packs a belt in a travel case such as a suitcase, the person either coils the belt and places it in the case in the coiled position, or lays the belt flat in the case. In either event, the belt is vulnerable to being scratched or otherwise marred by rivets and other pieces of hardware or accessories on the inside of the case or by other contents of the case. The belt holder of the present invention protects the belt from being damaged while packed in a travel case. When the belt is in the holder in the storage position, the side of the buckle and a portion of the strap are visible which conveniently enables the user to identify the belt without removing it from the storage position.
With the belt in the storage position, belt holder 10 can be coiled as illustrated in FIG. 7. Advantageously, transverse band 34 is exposed on the outside of the coil and distal end 28 can be inserted through the opening between transverse band 34 and front panel 20 thereby retaining holder 10 in a compact coiled position. Holder 10 may be so coiled when it is packaged for the consumer at the point of purchase, stored or transported.
Although the present invention has been described in terms of the presently preferred embodiments, one skilled in the art will understand that various modifications and alterations may be made without departing from the spirit and scope of the invention. Accordingly, the scope of the invention is not to be limited to the particular embodiments discussed herein but is defined by the terms of the following claims.
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